:root {
  --sidewalk: #eef0ec;
  --paper: #fbfcfa;
  --ink: #17211c;
  --slate: #56615a;
  --awning: #0f5132;
  --awning-dark: #0a3a24;
  --marquee: #f5c518;
  --line: #d5dad4;
  --display: "Bricolage Grotesque", "Arial Narrow", sans-serif;
  --body: "Instrument Sans", system-ui, sans-serif;
}

* { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; }
body {
  margin: 0;
  background: var(--sidewalk);
  color: var(--ink);
  font: 400 18px/1.6 var(--body);
}
img, video { display: block; max-width: 100%; }
a { color: inherit; }
a:focus-visible, button:focus-visible, summary:focus-visible {
  outline: 3px solid var(--marquee);
  outline-offset: 3px;
  border-radius: 6px;
}

.wrap { width: min(1120px, 100% - 48px); margin-inline: auto; }

/* header */
.site-head { padding: 22px 0; }
.site-head .wrap { display: flex; align-items: center; justify-content: space-between; gap: 16px; }
.wordmark {
  font: 800 26px/1 var(--display);
  letter-spacing: -0.03em;
  text-decoration: none;
  color: var(--awning);
}
.head-link { font-weight: 600; text-decoration: none; }
.head-link:hover { text-decoration: underline; text-underline-offset: 4px; }

/* hero */
.hero { padding: 28px 0 72px; }
.hero .wrap {
  display: grid;
  grid-template-columns: minmax(0, 1fr) minmax(0, 1.05fr);
  gap: 56px;
  align-items: center;
}
h1, h2, h3 { font-family: var(--display); color: var(--ink); margin: 0; }
h1 {
  font-size: clamp(40px, 5.6vw, 68px);
  line-height: 1.02;
  font-weight: 800;
  letter-spacing: -0.035em;
  max-width: 13ch;
}
.lede { font-size: 20px; color: var(--slate); max-width: 36ch; margin: 24px 0 32px; }
.actions { display: flex; flex-wrap: wrap; gap: 12px; }
.btn {
  display: inline-block;
  padding: 15px 24px;
  border-radius: 999px;
  font: 600 17px/1.2 var(--body);
  text-decoration: none;
  border: 2px solid var(--awning);
  cursor: pointer;
}
.btn-primary { background: var(--awning); color: #fff; }
.btn-primary:hover { background: var(--awning-dark); border-color: var(--awning-dark); }
.btn-quiet { color: var(--awning); background: transparent; }
.btn-quiet:hover { background: #e2e7e1; }

/* the shop window: phones playing example ads */
.window { display: flex; gap: 14px; align-items: center; justify-content: center; }
.phone {
  flex: 0 0 auto;
  width: 158px;
  aspect-ratio: 9 / 16;
  border-radius: 30px;
  padding: 7px;
  background: #1d2621;
  box-shadow: 0 30px 50px -28px rgb(15 81 50 / 0.55);
}
.phone video { width: 100%; height: 100%; object-fit: cover; border-radius: 24px; background: #2a332e; }
.phone.lead { width: 192px; }
.window-note { font-size: 14px; color: var(--slate); text-align: center; margin: 18px auto 0; max-width: 44ch; }

/* sections */
section.block { padding: 88px 0; border-top: 1px solid var(--line); }
section.block h2 {
  font-size: clamp(32px, 3.6vw, 46px);
  line-height: 1.08;
  letter-spacing: -0.03em;
  font-weight: 800;
  max-width: 18ch;
}
.intro { color: var(--slate); max-width: 52ch; margin: 16px 0 0; }

.gets {
  list-style: none;
  padding: 0;
  margin: 48px 0 0;
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 36px 64px;
}
.gets h3 { font-size: 23px; letter-spacing: -0.02em; font-weight: 700; margin-bottom: 6px; }
.gets p { margin: 0; color: var(--slate); max-width: 44ch; }

.steps {
  list-style: none;
  padding: 0;
  margin: 48px 0 0;
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 40px;
  counter-reset: step;
}
.steps li { counter-increment: step; border-top: 3px solid var(--awning); padding-top: 18px; }
.steps li::before {
  content: counter(step);
  display: block;
  font: 800 44px/1 var(--display);
  color: var(--awning);
  margin-bottom: 14px;
}
.steps h3 { font-size: 22px; font-weight: 700; letter-spacing: -0.02em; margin-bottom: 6px; }
.steps p { margin: 0; color: var(--slate); }

/* pricing */
.plan {
  margin-top: 44px;
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: 22px;
  padding: 40px;
  display: grid;
  grid-template-columns: minmax(0, 0.9fr) minmax(0, 1.1fr);
  gap: 40px;
  align-items: start;
}
.tag {
  display: inline-block;
  background: var(--marquee);
  color: var(--ink);
  padding: 14px 22px 12px;
  border-radius: 12px;
  transform: rotate(-2deg);
  font: 800 54px/1 var(--display);
  letter-spacing: -0.03em;
}
.tag small { font: 600 18px/1 var(--body); letter-spacing: 0; margin-left: 6px; }
.plan-note { color: var(--slate); margin: 22px 0 26px; max-width: 32ch; }
.includes { margin: 0; padding: 0; list-style: none; }
.includes li { padding: 14px 0 14px 34px; border-bottom: 1px solid var(--line); position: relative; }
.includes li:last-child { border-bottom: 0; }
.includes li::before {
  content: "";
  position: absolute;
  left: 4px;
  top: 21px;
  width: 14px;
  height: 8px;
  border-left: 3px solid var(--awning);
  border-bottom: 3px solid var(--awning);
  transform: rotate(-45deg);
}

/* questions */
.faq { margin-top: 36px; max-width: 760px; }
.faq details { border-bottom: 1px solid var(--line); }
.faq summary {
  cursor: pointer;
  list-style: none;
  padding: 22px 40px 22px 0;
  font: 700 21px/1.3 var(--display);
  letter-spacing: -0.015em;
  position: relative;
}
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after {
  content: "+";
  position: absolute;
  right: 4px;
  top: 18px;
  font: 400 28px/1 var(--body);
  color: var(--awning);
}
.faq details[open] summary::after { content: "\2013"; }
.faq details p { margin: 0 0 22px; color: var(--slate); max-width: 62ch; }

.closing { text-align: left; }
.closing p { color: var(--slate); max-width: 46ch; margin: 16px 0 28px; }

footer { padding: 40px 0 56px; border-top: 1px solid var(--line); color: var(--slate); font-size: 15px; }
footer .wrap { display: flex; flex-wrap: wrap; justify-content: space-between; gap: 12px 24px; }
footer span { margin-right: auto; }

/* pitch page */
.pitch { padding: 16px 0 80px; }
.pitch .wrap { display: grid; grid-template-columns: minmax(0, 360px) minmax(0, 1fr); gap: 64px; align-items: start; }
.pitch .phone { width: 100%; max-width: 360px; border-radius: 40px; padding: 9px; }
.pitch .phone video { border-radius: 32px; }
.pitch h1 { font-size: clamp(36px, 4.4vw, 54px); max-width: 16ch; }
.pitch .copy p { color: var(--slate); max-width: 50ch; }
.pitch .copy p.first { font-size: 20px; color: var(--ink); margin-top: 22px; }
.pitch .plan-mini {
  margin: 30px 0;
  padding: 24px 26px;
  background: var(--paper);
  border: 1px solid var(--line);
  border-radius: 18px;
}
.pitch .plan-mini .tag { font-size: 36px; padding: 10px 16px 8px; }
.pitch .plan-mini ul { margin: 18px 0 0; padding-left: 20px; color: var(--slate); }
.fine { font-size: 14px; color: var(--slate); max-width: 52ch; margin-top: 28px; }

@media (max-width: 900px) {
  .hero .wrap, .plan, .pitch .wrap { grid-template-columns: minmax(0, 1fr); }
  .hero .wrap { gap: 40px; }
  .window { justify-content: flex-start; overflow-x: auto; padding: 6px 2px 18px; scroll-snap-type: x mandatory; }
  .phone { scroll-snap-align: start; width: 170px; box-shadow: none; }
  .phone.lead { width: 190px; }
  .window-note { text-align: left; margin-left: 0; }
  .gets, .steps { grid-template-columns: 1fr; gap: 32px; }
  section.block { padding: 64px 0; }
  .plan { padding: 28px 22px; }
  .pitch .wrap { gap: 32px; }
  .pitch .phone { max-width: 300px; margin-inline: auto; }
}

@media (prefers-reduced-motion: reduce) {
  * { scroll-behavior: auto; }
}